Blog
Practical SEO with real data inside your AI assistant.
AI visibility
Get your brand mentioned and cited in ChatGPT, Gemini and AI Overviews.
AI discoverability audit: how to run an AI visibility audit
An AI discoverability audit shows whether ChatGPT, Gemini and Google AI name and cite your brand, and why not. Steps, prompts and what to fix first.
AI Overview tracker: how to see if Google's AI cites you
Find out which keywords trigger Google AI Overviews, whether the overview cites your site and which tools track it, plus what to do with the results.
ChatGPT rank tracker: how to measure visibility in ChatGPT
There is no position 1 in ChatGPT. What a ChatGPT rank tracker really measures, how to set one up with fixed questions and a schedule, and its limits.
How to track brand mentions in ChatGPT and other AI answers
Track brand mentions in ChatGPT and Gemini: see whether AI answers name your brand, which competitors they recommend instead and which pages they cite.
SEO inside your AI assistant
Connect Claude, ChatGPT or Cursor to real SEO data over MCP.
ChatGPT MCP server for SEO: connect live SEO data
Connect an SEO MCP server to ChatGPT as a custom connection on Free or paid plans: step-by-step setup, error fixes and SEO prompts with real keyword data.
Claude MCP server for SEO: setup, skills and prompts
Add an SEO MCP server to Claude Desktop, claude.ai or Claude Code in five minutes, install SEO skills and paste prompts that use live keyword data.
Claude SEO: how to do real SEO work inside Claude
Claude SEO done right: Claude can plan and write SEO but has no search data. How to give it keyword volumes, rankings, backlinks and Search Console data.
SEO MCP server: what it is and how to connect one
An SEO MCP server gives Claude, ChatGPT, Cursor or Codex live keyword, ranking, backlink and Search Console data. What it exposes, security and setup.
Google Search Console MCP: ask AI about your search data
Connect Google Search Console to Claude, ChatGPT or Cursor through MCP and ask about clicks, rankings and indexing in plain words. Read-only, no credits.
Compare SEO tools
Honest comparisons and alternatives, with prices.
Ahrefs alternatives: the right tool for each SEO job
Ahrefs is excellent but priced for heavy users. Ahrefs alternatives by use case: backlinks, keywords, rank tracking, budget all-in-ones and AI assistants.
Best rank tracker in 2026: 7 tools compared on price
What makes a good rank tracker in 2026: AccuRanker, SE Ranking, Semrush, Ahrefs, Wincher, SERPWatcher and SEO Sauna compared, and how to estimate cost.
Cheap SEO tools in 2026: what to use for each job
Cheap SEO tools that do the job in 2026: free Google tools first, then budget keyword, rank tracking and audit tools with real prices and their trade-offs.
Moz alternatives: 6 tools worth comparing in 2026
Why people look past Moz Pro in 2026, and six alternatives compared on price, limits and strengths, including where Moz is still the better choice.
Semrush alternatives in 2026: 7 tools for the SEO essentials
Semrush costs from about $140 a month before AI tracking or extra users. Seven Semrush alternatives compared on price, limits and fit (October 2026).
Semrush vs Ahrefs in 2026: an honest comparison
Semrush vs Ahrefs compared on keywords, backlinks, rank tracking, AI visibility and October 2026 pricing, plus when a lighter tool is all you need.
SEO guides
Keyword research, audits, links and reporting, step by step.
SEOquake link prospecting: what it does and its limits
How to use the free SEOquake extension for link prospecting: SERP overlay, CSV export and link analysis, where it stops and how to qualify at scale.
Keyword clustering tool: turn keywords into a page plan
How keyword clustering works (SERP overlap vs semantic grouping), how to turn a keyword list into page groups, and which tools do it at what cost in 2026.
How to do keyword research: a practical, data-led process
How to do keyword research step by step: seed topics, volume, difficulty, intent, live SERP checks, realistic targets and tracking what you publish.
Link prospecting: a practical process that finds real links
Link prospecting step by step: pick a linkable asset, find prospects in competitor backlinks and SERPs, qualify them and write outreach that lands.
Rank tracker for agencies: what matters and what it costs
A rank tracker for agencies must handle many clients without the bill exploding. What counts, how costs scale with clients and where SEO Sauna fits.
SEO analysis: how to analyze a website for SEO in 5 steps
A practical SEO analysis of a website in five steps: technical health, content, keywords and rankings, backlinks and AI visibility, with real examples.
SEO report for clients: what to include, plus a template
What a useful SEO report for clients contains: goals, Search Console clicks, rankings, AI visibility, work done and next steps. Plus a template to copy.
Shopify SEO audit: a checklist that works on real stores
Shopify SEO audit: most crawlers get throttled on Shopify, so audits come back incomplete. How to fix that and what to check once the crawl is done.
Technical SEO audit checklist: 14 checks in the right order
A practical technical SEO audit checklist: crawlability, indexing, canonicals, redirects, Core Web Vitals, structured data and JavaScript, run with AI.