All important decisions are made in the Sauna. Well, in Finland at least. That’s why we are launching #SEOSAUNA event (invite only) where we share all the latest things in SEO and work on our own projects.

We are currently planning the next SEO event in 2025!

Why attend SEO Sauna?
- network with the greatest SEO people from the Nordics and Europe.
- share secret SEO and growth hacks that are not being told at conferences, only in a real finnish Sauna.
- a holistic SEO experience in the beautiful Finland.
How does SEO and sauna go together?
All the best ideas come in the sauna, also the SEO growth ideas. That’s how SEO works in Finland.
What does it cost to attend?
SEO Sauna is free to attend, but we will share the cost of the food and sauna beer.
Who can attend SEO Sauna?
SEO Sauna is an invite only event, where only the greatest SEO minds come together. You will get an invite if you are invited.
Where is the SEO Sauna event location?
The SEO Sauna Event location might vary from year to year. It can be in the forrest at a summer cottage with real finnish mosquitos that are super annoying, or at a secret location at the capital of Finland. The most important thing is there is a great Sauna and good food.
Is SEO Sauna a Nordic SEO conference?
No, SEO Sauna is not a SEO conference, it is a SEO hackaton event where we work on our own SEO projects together from day to night. It is a private invite only event.
What to drink in a sauna?
It is very important to stay hydrated in the sauna, because it is so hot. Therefore it is very important to grab a drink when you go to the sauna. Good drinks are beer, cider or coca cola. Specially good ones are a Kyrö drink.
What else do you need in a sauna?
You will need a “saunavihta”, and there is no english name for it. But “saunavihta” is a bundle of birch branches traditionally used in the Finnish sauna for gently whipping the body to improve circulation and enhance the sauna experience. If you get too hot in the sauna, use this one even more!!

Key facts:
Proper use involves starting at the head and “driving out ailments” down to the feet, according to Finnish tradition.
It is typically made from either silver birch (hieskoivu) or downy birch (rauduskoivu), with preferences differing based on flexibility and scent.
The best time to make one is around midsummer (late June to early July), as the birch leaves are at their ideal stage.
Will there be dogs at SEO Sauna?
There is a possibility that there will be dogs at SEO Sauna. More so if the attendees wishes so.
What are the best Saunas in Helsinki?
Apart from private cottages there are some great sauna in Helsinki.
- Löyly
- Uusi sauna
- Allas Sea pool
- Sauna Hermanni
- Kotiharjun sauna
- Kulttuurisauna
- Sompasauna
- Lonna
- Furuvik rantasauna