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Open SAM
Choose Ask SAM in a project. SAM already knows the project's website, market and competitors.
SAM, the AI assistant inside SEO Sauna
Ask your data.
Get the report.
SAM works inside SEO Sauna and answers from your project's own data: Search Console, rank tracking, site audits and keyword research. Ask for a report and it is ready to send to a client under your own logo.
Free trial: 1,000 credits, no card needed.
Why did traffic drop in September, and what do we fix first?
SAM: Search Console, rank tracking
Clicks fell 14%. Almost all of it came from one page: /pricing slipped from position 3 to 9 for “gym membership price”.
The page title changed in the September release. Restore it first, then ask me for a report in a month to see whether it recovered.
Reporting
Make client reporting easy with AI
Ask for a report in one message, such as “make the October report for this client”. SAM pulls the numbers, writes the findings and recommendations in plain language, and saves the report to the project.
- Your logo, name and color on every report
- PDF or share link with no SEO Sauna branding
- Report templates keep the structure the same every month
- Written in your language
Ask anything
Ask anything about your data
No filters and no digging through tables. Ask the way you would ask a colleague. SAM uses the same tools you do: keyword research, SERP lookups, backlinks, site audits, Search Console and GA4.
SAM does not guess numbers. If a tool returns no data, it says so.
- Which pages lost the most clicks last month?
- Which keywords does our competitor rank ahead of us on?
- What should I fix first from the audit?
- Does ChatGPT mention our brand?
- What topic should we write about next?
How it works
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Ask, or ask for a report
Type a question or ask for a report. SAM pulls the data and tells you what it found and where.
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Send it to the client
Open the report, save a PDF or share the link. Your logo and colors come from the workspace settings.
One plan
59 € / month, excl. VAT
SAM is included and uses the same credits as the rest of SEO Sauna: the AI model's actual cost, plus data lookups at their usual price.
Start free- 17,000 credits a month
- Example: a 100 page audit and report, about 275 credits
- No per seat pricing
- Unlimited projects
Questions
What is SAM?
SAM is the AI assistant built into SEO Sauna. It runs in your browser inside your project and uses the same tools as the SEO Sauna MCP connection in Claude or ChatGPT. There is nothing to install.
Does SAM make up numbers?
SAM may only state numbers it fetched with a tool. When there is no data, it says so. Each report ends with where the numbers came from and what was not checked.
Can I send reports to clients under my own brand?
Yes. Add your logo, name and color under Settings → Organization → Report branding. They appear on every report, PDF and share link, and the SEO Sauna name does not.
Which language does SAM reply in?
The language you chose for the app: English, Finnish, Swedish or German. If you write in another language, SAM replies in that one.
What does SAM cost?
SAM is included in the 59 € monthly plan. Each reply uses credits based on the AI model's actual cost, and data lookups cost the same as anywhere else in SEO Sauna. For example, a 100 page audit and the report on it came to about 275 credits, roughly 0.28 €.
Does this also work in Claude or ChatGPT?
Yes. You can connect SEO Sauna to Claude, ChatGPT or Cursor over MCP. Reports from there are saved in the same place as SAM's.